Choose a region or a limited number of countries to research for expansion. Don't target too many regions or countries. It is better to start with manageable areas to provide more focus and to lower risks. You can limit to one region or 1-3 countries. Analyze the market size and market growth by country. A mature market may have a bigger opportunity. A growth market may have a smaller opportunity now, but it may have a huge future potential. It may have higher risks, though. Also, it is always better to be in a market where you have minimum competition.
2ND, LOCALIZE YOUR WEBSITE
It is highly unlikely that your potential international customers will land on the information about your products when the information is not in their language. People search using their language. Localize some key pages to introduce your product and solutions. Get professional help from a localization agency. Don't forget to do SEO by language. Once localized and published, collect and analyze web access statistics, like the number of hits, by each country. After a few months, if you see good stats, that is a good sign. You've likely selected the right markets.
Localize and translate your key product web pages to the target languages and analyze stats to ensure you have selected the right target markets
Through your potential partners, you will know which components are critical to be localized. For instance, it can be your instruction manuals, your marketing web pages, and videos, or it can be the product itself. It is also crucial to translate your customer support information, such as FAQs. This will not only ensure better satisfaction scores, but it will increase customer loyalty. Happy customers will buy from you again in any market. Machine Translation can be a cost-effective technology when you have a large volume of customer support information. I'm sure localization agencies will be more than happy to help you.
FIRST, DETERMINE A REGION OR COUNTRIES AS CANDIDATE MARKETS FOR EXPANSION
Find in-country partners who are well aware of the market to help you grow locally. If you do not know anyone, one way is to network and connect using SNS
SNS, like Facebook and LinkedIn, made it very easy to globally connect with great people who can help expand your business. LinkedIn may be the right choice for professional networking. Make sure you find trustworthy potential partners by connecting through friends you already know very well. Travel to the target country to understand local requirements (including legal), best practice business models, and start planning the business with the potential partner. Another option is to talk to a consulting agency, government NPO or a VC who specializes in international expansion. Your partner should be able to educate you on local regulations, export rules, and cultural differences. Also, very important to have your partners help with local SNS marketing
While you plan your business with potential partners, localizing your products and customer support information can be the key to a successful launch
Rokko International LLC
GROW YOUR INTERNATIONAL BUSINESS
Do you already have happy customers in the United States? If you do, your products and solutions can make more people happy all around the world. You just need a good plan to take gradual steps to reach out to other countries. Here are some high-level tips to get you going!!
4TH, LOCALIZE PRODUCT & SUPPORT
3RD, FIND A LOCAL PARTNER
Let US HELP YOU
EXPAND out TO THE WORLD
Rokko International LLC
GROW YOUR INTERNATIONAL BUSINESS